A soft delicate Visual experience
About this project
Scope - Website design and development
Client - The SkinBar
Industry - Beauty
The SkinBar is a skin beauty salon located in Sydney, specialised in high-end beauty treatments for a selective clientele. We wanted to create a brand identity that was modern and minimal. But one of the core services, skin needling, also made me think of the need to incorporate pink pastels and petals to achieve a soft look & feel that balanced treatment descriptions and images with a more delicate (less intimidating) visual experience.
Above, brand Identity mood board featuring soft pinks and organic elements, as well as some botanical illustrations. Below, some branded business stationery items as well as some website shots